One-on-one executive partner · EMEA · Global

Your private operating system.

High-level executive assistance, strategic coordination, travel, communication, hiring, and marketing support—a dedicated partnership that follows your world everywhere. AI where it saves time. Human where judgment and discretion matter most.

One-on-one24/7Fully personalized
Confidential by default. NDA available on request.
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ORAPRIVATE OFFICE
Flight rebooked
Candidate shortlist ready
Team deadline confirmed
Dinner reservation secured
LinkedIn post scheduled
NDA received
TravelTeamPrioritiesPrivateMarketingHiringFollow-upDone TravelTeamPrioritiesPrivateMarketingHiringFollow-upDone
The ORA Private Office difference

We are your human online asset.

Not a call centre. Not an app. ORA Private Office is a highly personal, always-on partnership—built around your world, your standards, and your priorities. We aim to become your trusted long-term assistants and partners, making life lighter, more organised, and easier to navigate at every stage.

We work with discretion, move quickly when something needs attention, and stay close to every detail. With ORA, there is always continuity: no dropped requests, no unnecessary follow-ups, and no dependence on a single point of contact. When something needs to move, it moves.

Two dedicated partners24/7 availabilityAlways covered100% confidential
The ORA Private Office command center

Every moving part, quietly connected.

Nine areas of support, run as one intelligent system around your priorities.

Scroll to travel through

Executive Assistance

Calendar management, inbox organization, meeting coordination, follow-ups, documents, research, reminders, and day-to-day executive support.

No unanswered priorities.

Travel & Lifestyle Coordination

Complex travel planning, flights, hotels, visas, restaurant reservations, itinerary building, private requests, and last-minute changes handled with care.

No last-minute travel chaos.

WhatsApp & Communication

Responsive WhatsApp support for fast-moving days, urgent requests, coordination, reminders, and communication across your schedule.

No dropped messages.

Team & Operations Support

Team follow-ups, task coordination, reporting, meeting preparation, vendor communication, project support, and keeping everyone aligned.

No team chasing.

Marketing & Brand Support

Marketing coordination, content direction, brand communication, campaign support, social media planning, presentation preparation, and helping your business show up at the level it deserves.

No ideas stuck in drafts.

Research & Problem Solving

Research, sourcing, comparisons, supplier outreach, market research, decision support, and solving the problems that take too much of your time.

No unfinished decisions.

Hiring & Recruitment Support

Finding, screening, and coordinating candidates for key roles: job descriptions, posting roles, reviewing applications, arranging interviews, following up, preparing shortlists, and keeping the process moving until the right person is found.

No hiring momentum lost.

LinkedIn & Business Presence

Maintaining a strong, credible LinkedIn presence: content planning, post coordination, profile positioning, thought-leadership support, company-page management, and coordinating visuals and copy for consistent, professional communication.

No silent presence online.

Marketing Team Accountability

An external point of coordination for your marketing team: guiding priorities, following up on deliverables, reviewing progress, organizing content calendars, coordinating campaigns, and making sure deadlines are not missed—so you do not have to chase updates yourself.

No missed deadlines.
◆ Always on. One dedicated partner, available 24/7, fully personalized to how you work—with urgent requests handled the moment they arrive.
The workflow

From chaos to resolved.

01

You send the request

WhatsApp, email, voice note, or a scheduled check-in.

Received
02

ORA Private Office organizes the moving parts

Priorities, people, deadlines, research, and logistics are structured immediately.

Structuring
03

The right people are followed up

Teams, suppliers, candidates, restaurants, hotels, and marketing teams are coordinated.

Coordinating
04

You receive the result

Clear updates, completed tasks, and fewer things on your mind.

Resolved
About ORA Private Office — Hena Fulin & Nela Hebib

Human judgment in a world of automation.

We support high-net-worth individuals, executives, and international businesses across the Middle East, Europe, North Africa, and the Nordic countries. Our background in luxury hospitality and marketing—including experience with Four Seasons—has shaped the way we work: with precision, discretion, proactivity, and a strong focus on the experience behind every outcome.

With ORA Private Office, you receive more than task support. You gain a dedicated, trusted partnership that stays close to every detail, follows through without reminders, and supports you wherever you are. We use AI where it creates speed and efficiency, while keeping the human judgment, personal touch, and discretion that truly matter. Together, we ensure every client has continuity, reliable coverage, and consistent follow-through—so your priorities are always handled with care, even when one of us is unavailable.

Head of OperationsEA to CEOs & FoundersPrivate OfficesInternational Operations (EMEA)Ex Four SeasonsGlobal · International
Multilingual executive support

Support in five languages.

ORA Private Office offers discreet online executive and private support in English, Swedish, Bosnian, Croatian, and Serbian—so international, Nordic, and Balkan clients, and executives working across different markets, are always understood.

EnglishSwedishBosnianCroatianSerbian
The people behind ORA Private Office

Meet your private office team.

Two dedicated women, working as one seamless system—so you always have continuity, cover, and follow-through.

Hena Fulin
HFAdd hena.jpg
Founder & CEO

Hena Fulin

Hena leads client strategy, executive support, private-office coordination, marketing oversight, hiring support, and high-level relationship management. Her background includes luxury hospitality, Four Seasons experience, HNW clients, and international executive operations across the Middle East, Europe, and North Africa.

Nela Hebib
NHAdd nela.jpg
Head of Operations

Nela Hebib

Nela supports daily operations, client coordination, task management, communication follow-ups, and travel and lifestyle support—making sure every request is handled with structure, discretion, and speed. Her background includes professional experience in Sweden and the Nordic markets.

Why ORA Private Office

You should not have to manage everything yourself.

Your calendar should not run your life.
Your team should not need chasing.
Your marketing should not stay stuck in drafts.
Your hiring should not lose momentum.
Your private life should not become another full-time job.
Your business should not depend on you remembering every detail.

ORA Private Office brings structure, accountability, discretion, and real follow-through to the areas that matter most.

Retainers

Flexible support. Built around your priorities.

Every client works differently. ORA Private Office offers monthly retainers with a clear structure and room for flexibility.

Package 01

Essential

From €1,500 / month
  • For founders and professionals needing reliable executive support for recurring priorities
  • Defined monthly scope
  • Executive coordination
  • Calendar and travel support
  • Research and communication assistance
Enquire
Most requested
Package 02

Executive

From €2,250 / month
  • For executives and business owners needing deeper, consistent support across work, travel, communication, and team coordination
  • Priority response
  • Executive coordination, calendar & travel management
  • Priority 24/7 WhatsApp support
  • Team follow-ups & ongoing accountability
  • LinkedIn and marketing coordination
  • Recruitment support
Enquire
Package 03

Private Office

Custom retainer
  • For high-net-worth individuals, CEOs, and clients with complex personal and business needs
  • Fully tailored executive and private support
  • High-level travel and lifestyle coordination
  • Confidential projects
  • Recruitment and team management support
  • LinkedIn and business positioning
  • Marketing-team oversight & priority availability
Apply

Every retainer is discussed personally, based on your priorities, required availability, and level of support.

Complimentary consultation. No obligation. Confidential from the first conversation.

Consultation

Everything moves better when someone has your back.

Book a complimentary confidential consultation and tell me what is taking your time. We will identify where ORA Private Office can remove pressure, create structure, and keep your priorities moving.

WhatsApp +387 62 077 077